How is an EPK Director/Producer's role different from a traditional film director or producer? What are some of their responsibilities in a production?
The EPK Director/Producer or EPK D/P have a fairly distinct role on the set of a movie production. EPK D/P's direct and produce interviews, documentaries, extras and behind-the-scenes footage of the making of a feature film.
Once an EPK D/P has been hired, they may be asked to pitch their ideas after reading the script and will begin conceptualizing how to structure and communicate a story through the electronic press kit as well as the "making-of" segments of the film. Also, they will work directly with the production company on the marketing campaign for the film.
EPK D/P's must do lots of planning and preparation to produce their behind-the-scenes content. They select days where primary cast and crew members are on set for more compelling b-roll shots and interviews, as well as filming exciting stunts and profound shooting locations.
EPK D/P's must meet very short and strict deadlines. They often must be finished with producing content two months before the film's release, but DVD/Blu-ray content can pull this deadline closer to six months before the official release.