When creating online content (on YouTube for example), using a video script can help to make sure you deliver your intended message correctly in order and in a way you can easily edit. Also, you won't have to worry about missing anything.
What are the four parts of an effective video script? What does each of these elements do for your final video?
1. The Hook
The hook is the first segment of your video where you convey everything your video will be about in a way that grabs the audience's attention and compels them to continue watching. You'll want to keep this short (10-15 seconds) to ensure the audience is "hooked" before they consider clicking off.
2. The Introduction
The introduction is where you introduce yourself, any other subjects, quick branding elements or additional information that would be important to the viewer.
*This is step is not required, but it can be useful in improving the structure of your video.
3. The Body
The body of the video is where you will share the bulk of your information and unpack the content you foreshadowed in the hook. This is the most critical part of the video.
4. The Call to Action
The call to action is merely telling your audience exactly what to do next. Examples can include telling the audience visiting your website, buy your product or subscribe to your channel.